cakapdigital.com – Sooner or later, the digital landscape will change again, manifesting in unpredictable ways and forms.
In response to this, getting to know both the existing and emerging digital trends aren’t just disposable happenings that can be discarded at your service. The existing ones like chatbots, voice searches, and video marketing are still popular with no sign of stopping.
By noticing them, it will help navigate your target and milestones in the digital scene while improving your service in the process.
With the right skill, timing, strategy, coupled with a map of the trends this year, you can expect more exposure and traffic hit of your digital projects.
1. Direct Post Shopping
Brands have been selling their products on social media, such as Facebook, Instagram, and Pinterest. However, just by displaying the offered products doesn’t look very practical. The introduction of direct shopping eases this issue. It means fewer stairs to take for shoppers, and ordering a product can be done with a click to the product’s price tag. For example, Checkout on Instagram allows shoppers to buy a product without leaving the app. You can link your Instagram account to Shopify or installing a plugin for chat features with customers.
2. DMs (Direct Messaging)
Having one-on-one interaction with customers is now made easy with the presence of messaging apps like Whatsapp, Telegram, Facebook, or the DMs feature on Instagram. It bridges the gap between potential customers and your business. It’s through these apps that you can directly assist customers with any inquiries. You can reward them with personal discounts too, and will only make them go to your brand instead of others, and maybe recommend yours to their friends and families as well.
As engagement is one of the deciding factors for flourishing customers, brands now consider micro-influencer as potential revenue. The main difference between micro-influencers and big-time influencers lies at the engagement level. Fewer followers isn’t exactly a bad thing, as it helps micro-influencers interact with their followers personally. Small and medium-sized businesses prefer micro-influencers mainly due to the reason above, but also thanks to the affordable cost. Moreover, micro-influencers are usually not overloaded with sponsorship post yet. Adweek confirms that micro-influencers account (categorized with 30,000 followers) earn 60 percent of higher engagement rate, and was 6.7 times more cost-effective compared to big-time influencers.
4. Aesthetic Email Design
Customers have exquisite taste. Even web-designer quality emails aren’t enough. Taking UX-centric experience and attractive visuals into account is a wise step to get that ROI kicking. Plain text-emails are becoming less common, with web-page like emails taking the center stage.
5. Sentiment analysis
The presence of sentiment analysis tools is particularly useful in knowing what customers think of your brand and product. Tools like Repustate and Lexalytics analyze your customers’ input and they will let you know what customers really think of your product, and what you can do to improve the areas your product is lacking in.
6. Programmatic advertising
Before you’re thinking about the complicated process of online advertising, software like Adobe Marketing Cloud and SmartyAds are available to assist you. These are an automated system that helps with ad placement, performance tracking, media buying, and customer targeting.
7. Content Optimization
Getting your content featured on the first page of Google’s search engine is no longer about simply abiding by the SEO rules. Google updates its search algorithm for a thousand times a year, and that means, content that adheres to the good ‘ol SEO without the heart would just go stale and might have to crawl far to get to that first page. The easiest way to approach this situation is by aiming to write for both the search engine and the human. In other words, try to create a well-structured content that clearly explains your topic of choice.
Vlogs are a potential market, because of its personal and direct nature. You can go to the hot tourism spot and inform your subscriber about the features of that particular place and the dos and don’ts. Now apply this in the business, you can provide more in-depth and professional content, such as business conference, interview of public figure and behind-the-scenes footage.
9. Adapting to the Latest Gen
Gen Z is the youngest generation and now they’re at the age of entering the workforce. As Gen Z takes a great deal on data privacy, diversities, the authenticity of circulated online news and articles, and absurdist sense of humor, so you can keep that in mind if they’re one of your top markets or the generation you’re specifically aiming for in your digital campaign.
As you can see, the digital marketing trends in 2020 combines the power of human and machine to become an integrated system that targets a specific niche with a personalized approach.
The ever-changing trends don’t have to overwhelm you, because you know what matters to you, your brand, and the customers.
In the end, the 2020 trends are here to accompany you on your journey of polishing and perfecting your digital crafts for the delightful customers and the future ones.